The challenges we’ve faced with the pandemic over the past nearly two years have been difficult for a lot of us. Personally, I’ve been relatively lucky as the time spent at home and not traveling on a weekly basis has given me a chance to re-evaluate my goals and figure out what I want to do in the future. It has allowed me to optimize my objectives in life and begin to create a brighter future focused on what is important in life. One of these core things is finding partners like Golden 1 Credit Union to work with who are experts in their field and can help make my goals a reality.
For my wife and I, financial security is an area that we spent a tremendous amount of time examining. Not simply “it might be time to go and get a job” or “how do we make more money blogging” but a longer view of where we want to go and how do we get there.
One of our shared dreams is to own a winery. We’ve both pivoted a bit so we can go back to school, and we are working on business plans, marketing strategies, and consumer insights.
I have enjoyed drinking wine for decades, but I didn’t fully understand or appreciate it until this year. However, as I delve deeper into the wine industry, I begin to realize just how much the process of making a fine wine is like creating a business itself.
For instance, the process is relatively easy – crush grapes, add yeast to transform the sugar into alcohol and you’ve got wine. However, just like with creating a business it is far more nuanced than that if you want to create something people will want to buy, share, and talk about.
Thankfully we both have managed to find professors, classmates, and winemakers to learn from but unlike many aspiring winemakers – I don’t have millions of dollars to spend opening the winery of my dreams. It’s going to be a long process that starts with restructuring our expenses and hopefully beginning to build equity again, instead of spending 10’s of thousands of dollars each year on rent.
That ultimate goal of one day harvesting our own grapes and turning them into wine is something we aspire to. Instead of simply working to help others, this freedom would allow us to begin creating something that is ours. It will be a lot of hard work, sweat, tears, and, I’m sure, plenty of frustration, but we’re ready for the work. It is important for us to find a partner that can help make that happen, rather than simply rejecting us.
