In this economy you have probably wondered at least once how you are going to pay for your next guys weekend or mancation. Well luckily Cohiba®, the world-renowned brand of handcrafted Dominican cigars has an answer!
Cohiba is partnering with Marquis Jets to give one lucky guy the chance to live the Cohiba lifestyle by awarding them the ultimate prize of a luxury vacation to the location of his choice. Cigar smokers will also get the chance to share their dream destinations on CohibaLifestyle.com and vote on the entries for additional prizes.
Consumers of legal smoking age who purchase specially marked four-packs of Cohiba Robusto cigars at cigar shops throughout the U.S. (excluding MA, MI and VA) between now and August 31, 2009 will receive a scratch-off instant win game card. One grand prize winner will receive a Marquis Jet Card entitling them and up to six guests to 10 hours of flying time to paradise aboard a Citation V Ultra jet, complete with VIP accommodations at the destination of their choice, valued at $75,000. Consumers in MA, MI and VA will be invited to submit an essay detailing why they deserve to live the Cohiba lifestyle in 200 words or less for the chance to win a $25,000 luxury vacation voucher.
Debo Mukherjee, vice president of marketing, comments, “Cohiba is an exceptional cigar with a rich and luxurious history. The Cohiba Lifestyle promotion brings the brand directly to consumers, giving them the opportunity to travel on the trip of a lifetime to enjoy this premium cigar in a location worthy of the experience.”
For a chance to win additional prizes and discounts, consumers will be encouraged to share their dream destinations on CohibaLifestyle.com and rank other entries, giving cigar smokers a glimpse into what the Cohiba lifestyle means to their compatriots across the country. General Cigar, parent company of Cohiba, will also harness social media by pushing entries out via online cigar communities, as well as YouTube, Facebook and a host of other online sweepstakes/contest networks.
So where would you go and how would you spend $75,000 on a dream mancation?
(BTW this contest is open to girls too, but this site is for guys. If your woman is looking for a girls weekend, check out Chick Vacations for some ideas.)
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